Dato’ Steven Sim

Founder, Chief Executive Officer and Managing Director of Secret Recipe Cakes and Café Sdn Bhd where he is known for being one of the most successful marketers in Malaysia. In fact, since starting the brand more than 10 years ago, Sim has been building a brand more than a café. He started the business with 3 of his nephews who were bakers and kept strong about his concept of building a global brand eventually.

Today, Secret Recipe has presence in countries like The Philippines, Pakistan, Brunei, China, Thailand and Singapore.