Homegrown businesses are once again celebrated in the Star Outstanding Business Awards (SOBA) as it continues to recognise the role and contributions of businesses towards the nation and the economy.

Local company Secret Recipe Holdings Sdn. Bhd. was crowned the Malaysian Business of the Year for the “above RM25mil” annual turnover tier.

Secret Recipe also took home five other awards, which included platinum for Best Brand, gold for Best Green Initiative, platinum for the newly introduced category Best Halal Product or Service, and gold for Best in Retail under the “above RM25mil” annual turnover tier.

The company’s founder, Dato’ Steven Sim Leong Thun, was also named the Male Entrepreneur of the Year, receiving the Outstanding Achievement Award.

Held at the Kuala Lumpur Convention Centre on 9th March 2023, the event was graced by International Trade and Industry Minister Tengku Datuk Seri Zafrul Abdul Aziz.

The awards offered were up for grabs after each company went through three rounds of judging by a panel consisting of business leaders and captains of industry in their own fields.

Matrade was the official trade promotion partner.




The Star: homegrown-businesses-honoured#close


The MCMTC (Malaysian Consortium of Mid-Tier Companies) comprises of MTCs (Mid-Tier Companies) from all industries.  The MTCs form 1.7% of total companies in Malaysia, employ 16% of the total workforce but contribute 39.9% of Malaysia’s GDP.  Get in touch with us at