Joo Lee Import & Export Co Sdn Bhd (Joo Lee) has been in the business for more than 30 years since 1987. Today, the company has expanded into the manufacturing sector under JL Food Industries Sdn Bhd, which was formed by professionals with more than 20 years of experience in trading, sourcing, processing and exporting frozen seafood to the world. Joo Lee focuses on frozen seafood, frozen poultry, frozen fruit, frozen food manufacturing and “Taste of Malaysian products”. The company spans over 20 countries and has manufacturing facilities in Myanmar and Pakistan.
Joo Lee is proud to serve global markets. The company’s production services includes fish slicing, repacking services, fruit processing room, indoor sundry salted fish and value-added food. Joo Lee’s business concept of “considering market as the guidance, customer the focus, staff the basis, service the core” supports its growth. The company pays great attention to product quality, customer service, employee performance, new product and processing technology. Happy is Joo Lee’s house brand and “Bring Happy Home” is its vision. Joo Lee does its best to create value for customers and provide safe, nutritious and healthy food to people to improve the quality of their lives.
Our main business include:
Frozen Seafood
We started as a small trading company supplying frozen seafood. Today, we handle import and export of seafood and have also expanded into the manufacturing sector. We specialize in seafood products such as fish, crab, shrimps, clams, squid and other types of seafood. We also supply processed seafood such as frozen fish balls, salted fish and other products for the local market.
Services
Other than our global customers, in the local market, we supply hypermarkets and supermarkets, wholesalers, retailers, distributors and more. We also participate in tenders in Malaysia for hospitals, schools, airlines and others.
Frozen Poultry Department
We have a production plant that is HALAL certified.
Frozen Food Manufactory
We produce ‘ready to cook’ products such as surimi-based, breaded and poultry based products.
Frozen Fruits Department
We have more than 20 years of experience in supplying fruits to the global market. Due to the short shell life for fresh fruit, we have invested in new technology to maintain the freshness and increase the shelf-life through nitrogen treatment using cryogenic freezing machines. We are one of the first batch of five companies to export whole frozen durians to China.
